Tuesday, March 27, 2012

Tina Brown To Pieces

It 'very courteous for New York Times to call Tina Brown to a "management style based on pressure": The reality is that the employee who called the editor of Newsweek / The Daily Beast "on Stalin's heel" was not far from truth. But in the annals of the New Yorker or the resurrection of Vanity Fair there was little they could blame Tina without being annoyingly jealous of her success.
Things were going great for this talented editorial and whatever the company was entrusted in a few months became the talk of the town. The stronzaggine was only a side effect. This newspaper has closely followed the revolutions of Newsweek, a weekly historical decent left that first raised its standards to become a newspaper to read (and not just to browse) and then suddenly he was given eternal Tina to find the Philosopher's Stone publishing that continued to escape. There was a turnaround in the newsroom and the large merger between a brand and the last creature on the historic line of Tina, the Daily Beast.
But the return to the glories - and therefore profits - there's been promised by superdirettore. Monday began a new exodus from the newspaper and this time it is not editorial but three large pieces that are gone, slamming the door in a few hours. Among these there is also the right arm of Tina, Edward Felsenthal. It seems that the Deputy Director Tom Weber has jumped ship for a tough comparison with Brown, but if in another time the common successes buried internal strife, now there is no publishing success that could hold together those who now are the pieces Newsweek and the Daily Beast.
Sales are down, advertisers disinterested (and under austerity), while the online visits have fallen abruptly when Brown decided to close newsweek.com. It 's been hard to discover that his creation was not enough to pull the wagon. As you persist in saying that "Newsweek continues to improve," Tina lives the drama of a professional feeling ever experienced: try not to lose the pieces.

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